Into the world of smoky falls tribe coffee.

My Blog

1. When did you realise your passion for entering into the world of coffee?

I realised my love for our locally grown coffee ever since I was introduced to it by my late grandmother almost 25 years ago. Seven years ago I decided to venture into the Coffee business by starting a small café using locally grown coffee, initially I started from my own farm and then from neighbouring villages. I started with traditional pan roasting and got a small commercial coffee grinder and sold it in my café. The name of the café back then was Black & White Coffee Shop.

2. What helped you to get a strong foothold in this business?

The support from my family, husband, parents are the reason I took this step. Good feedbacks and reviews from friends helped me a lot in this journey.

3. Struggles/setbacks and how your persevered in it?

There are many things that I had to do to be able to prove myself to start up this business. I was working in SBI (State Bank of India) when I started this business and had to convince my family that I wanted to pursue my dream of going full time in Coffee business.

4. Things you like most about your profession?

I get to be creative, innovative and also get to work with coffee growers(farmers) from different villages across Meghalaya.

5. Major achievement and significant moment.

My most significant moment was the day I got to launch the first Coffee product and got positive feedback and support from friends and relatives.

6. Your belief about what it takes to be successful in any field.

Honesty in this field is very important, especially in any business.

7. Any advice for young entrepreneurs?

Don’t be scared to pursue your dreams. And when you think of finance, we have the PMEGP which is a loan from KVIC, India and also there are many crowdfunding websites. Write a good project and approach them.

-Dasumarline Majaw

Inspirational journey of Daniel Syiem

Designer, Inspiration, Motivation, My Blog, shillong.

FASHION DESIGNING is something which I was always very passionate about since I was a boy.  It’s funny looking back at my school days and finding scribbles and sketches of designs on my notebooks, whereas you’d find sketches of buildings and skylines on my brother’s who is now an architect. Goes to show that even at an unconscious level we had already tapped into our passion.
It was only after school and after completing my 12th that I realized  I wanted to pursue this further. Keeping in mind that during the time, the fashion industry was was almost non existent here in Shillong and there were no known local designers, so it wasn’t surprising that my parents were not supportive with my decision and insisted that I do a regular graduation course.

I joined St Edmunds college pursuing a degree in Arts majoring in Sociology. Little did I know that being in St. Edmunds would pave the way to my designing career. It was during my final year in college that I got to organise a fashion show during our college festival. That in itself was a challenge trying to convince our principal and getting his permission to host the college’s first ever fashion show. But with the support from the teachers,  my friends and fellow students, we managed to create history in the college by hosting the biggest fashion and talent show ever and which later set a trend for other colleges around the city.

  The show was called Young Talent Time or as they popularly call it now YTT. I got to showcase my first ever collection during that show. It was well recieved and that led me to being selected to represent my state at a Fashion Designing Competition(Fifth World Organisation) and me winning the North East Best Designer Award. Brian Wallang being the curator of the competition.

Winning the award was a turning point for me and I knew then that this was something that I wanted to do for the rest of my life. Taking it further I took up a three and a half year course on fashion designing at the prestigious Pearl Academy of Fashion in New Delhi. However due to unavoidable circumstances I had to drop out after completing a semester.

Dropping out of Pearl dampened my spirits and my passion for designing, and that led me to think of other career options.  After a few months working at a call center in Delhi, I returned back home to Shillong.

That was one of the lowest points in my life. Unsure of what to do next I took up odd jobs around the city.. from driving a cab to waitering at Shillong’s first coffee shop led me to being asked to manage Shillong’s first ever night club called Platinum.
I spent two years of my life working at Platinum. Those were the most challenging yet stimulating times which helped me kick start my professional life and again paved another path for me to get back into my designing career.


I have always said that I believe in Angels. Mine was a fun loving party hopping man by the name of Tennyson Lyngdoh. Tenny would visit club almost every Saturday. I later came to know that he was an officer with the Sericulture department.

Tenny had heard of my short lived career as a designer and would bring it up during our conversations. He would mention about his work with the weavers of Ri bhoi district and his attempts at promoting The Ryndia – our heritage fabric. From our brief conversations I saw that Tenny was very passionate about his work and insisted that I get back into fashion and help him promote the weaving community.

That was the turning point in my career. After much persuasion I agreed to visit the weavers of Ri bhoi. This I always say, the moment I was introduced to the Ryndia,  I felt  an almost spiritual connection to it. I knew then I had found my calling.


A little bit about my background- I come from a family where both my father and grandfather were  great social activists and their works had contributed a lot towards the upliftment of our people. From the time I had decided to take up Fashion Designing, I always wondered how can I do the same for my people through my work? Having been introduced to the Ryndia gave me that opportunity.

Till then inspite of Tennys great efforts, not much was being done to protect and promote this heritage fabric. Working with the Ryndia would give me a chance to not only promote the weaving community and better their livelihood through weaving but also using fashion as a platform to give the outside world a chance to peak into our culture and tradition.
Over the years Tenny and I worked hard to introduce the Ryndia to the market through my designs. I had to overcome a lot of challenges one being that I was never formally trained in designing. It was through a lot of trial and error that I came to hone my skills.

My relationship with Tenny blossomed into a beautiful friendship. Unfortunately he passed away leaving a huge void in my life. I however decided to carry on his mission. In the process I came across Janess. Janess was working with a weaving community in Manipur at the time. After many conversations, we decided to join hands.  That led us to start the Daniel Syiem’s Ethnic Fashion House. The aim of the fashion house would be to promote textiles from the North East with Meghalaya- being our first priority. And our dream was to take Ryndia to the world.


In a span of four years and with numerous collections the world got to know about the Ryndia and our people. From back home in India to London, New York,  Toronto,  Italy,  Dubai,  Thailand and Singapore the story of the Ryndia was well received and appreciated.  Doors of prestigious organizations like the Nehru center in London, IFFAD in Rome and the World Intellectual Property Organisation, United Nations in Geneva were  opened for us.

The journey has been long and challenging and I still have a long way to go, to achieve my childhood dream of becoming one of the biggest designer in the world. All the ups and downs have made me stronger and wiser. But all these experiences have also made me realize that there is no true recipe to success. A dear friend once told me that ones true aim in life is to be Happy. That in a way has helped simplify my outlook in life.

It’s all about being true to yourself and not being afraid to listen to your inner voice, because that voice is true and wise. It’s about allowing yourself to fall and having the strength to rise back up and not being afraid to give up and starting all over again. It’s about loving yourself and loving others unconditionally. It’s about not being afraid to show off your true colors, because those colors are beautiful.

-Daniel Syiem

Imagination Breathing